Our Philosophy

There’s not that much to it, we just like fishing and quality craft beer.

There’s an incredible feeling to the Okanagan that comes from both our surroundings and our community. We are a blend of nature and city, orchards and beaches, patios and campfires, creating that one and only Okanagan vibe. 

That same vibe is distilled into the beers we craft and the space we invite you to enjoy. Rustic Reel Brewing Co. channels that essence of the Okanagan lifestyle into a place that feels like home, with beers that call to mind those distinct memories of what it means to be here. Built on a foundation of inclusion, we foster a community while producing craft beers that are easy to drink on your fishing boat, while barbequing with friends, or just relaxing on your couch at the end of a long day.


Settle in and have  a sleeve. 

Meet Susi

She started Rustic Reel to recreate the carefree spirit of fishing and cabin living, while producing beer that compliments that lifestyle. A true “one woman show”, Susi has built Rustic Reel from the ground up herself. Now she takes pride in having put together a team of amazing staff to produce and serve Rustic Reel’s beer and food in the space she envisioned and created.

You’ll find her here most days, serving, laughing away with our patrons, and of course behind the scenes, making beer plans with our brewer and getting excited with our chefs about our upcoming menu features! Come by and say hi, she’s an open book and always excited to share her story with you.

Our Brewery

Our front of house, where friends and family come to unwind and take a load off. Share a pitcher, fill a growler, or just appreciate our rural lodge without driving to the boonies. 

The Tackle Box Local Market

The Tackle Box houses local goods, eats, and everything else you need to experience the Okanagan in full. 

Show off your Rustic Side

Check out our Featured Products below! To view all of the Rustic Reel Merchandise, check out our shop page.