Rustic Reel Beer and Merchandise

Show off your rustic side.

You know that feeling of a well-worn shirt that seems to only get better with time? We sure do.

So we’ve gone out of our way to create items that, with good care, will age beautifully to become a classic in your closet.

In striving to stay local, we partner with businesses near us to complete our clothing designs. Rest assured, everything Rustic Reel has been hand-picked to represent our quality and ethics.


The Tackle Box is our home for all things Okanagan. We expect you’ll be popping in for beer… That said, we’ve also got a treasure trove of local goods waiting for you to explore in our neighbouring shop!